Suffering from Cobbler’s Shoe Syndrome
Do you remember the story of the busy cobbler who doesn’t have time to make shoes for his children because he is so busy making shoes for his customers? Well, this describes the last 12 months for me. I’ve been completely focused on writing content, building up the Austin STC community, and launching a new website for my company. I’ve set aside my blog for an entire year!
During the last year, I decided to step out of my comfort zone and explore new things. I’ve moved away from focusing on agile, DITA, information development, and user interface design. I jumped in with both feet into social media, information architecture, SEO, online media, email marketing, web and graphic design, and product marketing. I’ve been flying solo in Marketing — with a part time resource to help with PR. It’s been an exhausting, but truly exciting year. I’ve learned a lot along the journey that I hope to share with you over the coming year.
Stay tuned!
